Simply Fleet was featured as the app of the day by https://appoftheday.downloadastro.com/. They interviewed our founder, Mrigaen Kapadia. You can read an excerpt of the interview below.

What was the most challenging aspect of developing mobile app?

The most challenging aspect for me was and still is getting traction. Due to the fleet management space being crowded, we have to figure out a way to make sure our app stands out and is being downloaded. We are trying various marketing tactics to reach out to the right audience. We know we have a great product, we only need to now make sure that we find the audience that can benefit from Simply Fleet.

What need of the user did you have in mind when developing this app?

We've seen a lot of small and medium businesses that lack the tools to manage their fleet. We had first-hand experience with our consumer app Simply Auto, wherein we would get a lot of requests from these fleet owners to tweak the app for SMEs. There are a ton of Fleet Management apps, but all of them cater to large industries and amount to the north of $500/month. We wanted to create an app specifically for small and medium businesses with a pocket-friendly price tag. Hence we've launched the app as free to use and our subscription for premium starts at $9.99/month.

In what way do you think your app is better than similar apps on the market? Please describe in detail what innovation you think you bring and what you are proud of in your app.

The main highlight of our app lies in its simplicity. Users can get up and running on day one itself, which is very unlike any other fleet management app in the market. Most other apps have a big learning curve and require demos to understand. Since other apps cater to larger enterprises not only is their cost a lot higher but they are also a lot more complex to use. Besides that, our apps are made in native Android and native iOS languages, so the experience is a lot better than other hybrid apps.

What are your future plans and expected features of the coming new versions of this app?

We are always open to customer feedback. I have always believed that an app needs to constantly evolve. Currently, we are getting a lot of feedback from users to factor in the management of machines whose efficiency is measured in hours and not kilometers. So, we are working on that. We are also working on improving reporting features within the app.

You can read the full interview here.